Representative opinion research is not just for big cities When important political decisions are about to be made, understanding what residents actually think can be invaluable. Yet in smaller municipalities,...
How Nettavisen captured public opinion in real time A story breaks. Interest surges. Questions are everywhere – but answers are missing. When NRK published its highly anticipated interview with Crown...
How should we really interpret opinion polls in the final stretch of the campaign? For me, it’s about separating noise from signal – and explaining why the numbers look the...
I’m often asked what makes a truly great survey. To me, it’s not just about measuring – it’s about making the insight work meaningful, and ensuring the results offer clear...
Amedia is Norway's largest publisher of local media. The group owns 92 local newspapers, Nettavisen, Nationen, 10 local websites, 4 trade journals and 1 local radio station. Amedia has chosen...