Through brand research, we map how your brand is perceived in the market. We measure awareness, associations and reputation, so you can strengthen your market position. The insights we provide help you adjust brand strategies to increase visibility, credibility and customer loyalty.
Strengthen your market position
What?
A brand survey helps you understand how your brand is perceived by the general public or by selected target groups. By collecting responses from customers and potential customers, your business gains a deeper understanding of your brand’s strengths and weaknesses, and how it stands out from competing brands.
At InFact, we offer tailor-made survey packages that are tailored to your insight needs. A brand survey will typically measure key aspects such as brand awareness, brand associations and brand ratings.
Why?
Through brand research, you gain valuable insight into the strength of your brand. By mapping existing and potential customers’ perceptions, loyalty, and connection to the brand, your business can gain the necessary insight to adjust its existing brand strategy. This can help increase competitiveness in the market, create a more consistent brand experience, and ensure sustainable growth.
Who?
At InFact, we offer brand research aimed at different target groups. We conduct both brand research based on your email lists (e.g. from member or customer registers), and by drawing representative samples from survey panels we have access to. Often the latter option will be particularly relevant if you want insight into your brand in the general population, and not just among existing customers.
The number of participants in such surveys will vary with regard to your insight needs. If you want representative surveys where the results can be generalized to the entire population – e.g. nationwide or in your area – as a rule of thumb, approximately 1,000 participants will be sufficient.
How does it work
InFact offers a wide range of research methods for conducting brand research. Which method you should choose depends on your insight needs. Our market analytics consultants are helpful in tailoring a methodological approach that suits your needs and preferences.
When it comes to choosing methodological tools, the most important distinction is between quantitative and qualitative methods. These can be used separately or in combination, so that you gain the most comprehensive insight into your brand.
Quantitative methods
Such methods involve the collection of numerical data. The goal here is to analyze the relationship between variables using statistical techniques. By quantifying perceptions of your brand, these methods provide clear, numerical answers to how different factors affect the strength of your brand.
At InFact, we offer the following main forms of quantitative methods for mapping brand strength:
- Web Surveys (CAWI)
- Telephone Surveys (CATI)
Qualitative methods
Qualitative methods involve the collection of qualitative and non-numerical data that provides the basis for in-depth analyses of how different target groups perceive your brand. Such methods are particularly useful when you want to explore complex relationships and understand the underlying reasons why your brand is perceived the way it is.
At InFact, we offer the following main types of qualitative methods for mapping brand strength:
- In-depth interviews
- Focus groups
- Mobile ethnography
- Overview studies
All data collection at InFact is carried out in accordance with the ICC/ESOMAR International Code of Conduct for Market and Opinion Research. This means, among other things, that all processing of personal data is carried out in accordance with the General Data Protection Regulation (GDPR).
What do I get?
At InFact, we also offer customization when it comes to report formats. The following report formats are popular among our customers:
Powerpoint report
Here, our analysis team with market analytics expertise will design a report that summarizes results, digs deeper into particularly interesting contexts, and provides input on the way forward based on the insights from the survey. The results are often presented in the form of graphs and tables, accompanied by textual interpretations. Such PPT reports are particularly useful if you need to effectively communicate the results to others, either externally or internally in the business. We are also helpful in adapting the report to your visual templates if you wish.
Word/PDF
InFact also offers more comprehensive reports in MS Word or PDF format. Here we design longer written texts according to the desired layout. The results are typically presented in the form of graphs, tables and statistical measures, as well as longer textual interpretations and discussions of the results of the survey.
Dashboard
If your customer and member survey is based on quantitative data collection – i.e. web or telephone surveys – you can access a dashboard on our InFact Survey platform, where you can explore the results of the survey yourself. Here, complex data sets can be visualized and made available for easy interpretation. The dashboard provides an intuitive overview of the survey results, with user-friendly features designed for efficient data analysis.
Let's level up your business!
Please contact one of our employees for a non-binding conversation about surveys and insights at survey@infact.no.
