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Tracking surveys

What?

A tracker helps you understand how public opinion develops over time – whether related to reputation, brand awareness, support for political parties, or attitudes toward specific societal issues. Rather than providing a snapshot at a single point in time, a tracker measures changes in attitudes and preferences through regular and comparable surveys.

By collecting responses continuously, your organization gains a deeper understanding of trends, movements, and potential shifts in opinion. This makes it possible to distinguish between random fluctuations and real changes.

At InFact, we offer tailored tracking solutions designed to meet your specific insight needs. A tracker will typically measure developments in awareness, reputation, voting intention, issue ownership, political trust, or other key indicators – using standardized questions repeated over time to ensure comparability.

Why?

A tracker provides continuous and up-to-date insight into how the market or public opinion is evolving. This creates a solid foundation for decision-making in situations where timing and development are crucial – for example in reputation management, when launching new initiatives, during election campaigns, or in periods of heightened media attention.

By closely monitoring developments, you can:

  • Identify early trends and changes
  • Evaluate the impact of campaigns or initiatives
  • Adjust strategy along the way
  • Reduce the risk of making decisions based on single measurements

 

Thus, a tracker supports more precise strategic decisions and better allocation of resources.

Who?

At InFact, we provide trackers targeted at different audiences, depending on what you want to measure.

We can conduct:

  • Representative population surveys
  • Regional or local measurements
  • Target-group based trackers (e.g., potential customers within specific segments)
  • Internal trackers among members, employees, or customers

 

The number of respondents and the frequency of measurement are tailored to your insight needs. For representative national surveys, a general rule of thumb is that around 1,000 respondents per wave is sufficient to generalize findings to the overall population. For more frequent measurements, we can conduct surveys with fewer respondents and combine results from multiple waves to provide a more stable picture of developments.

How?

InFact offers a broad range of research methods for conducting tracking surveys. The choice of method and frequency depends on the purpose of the measurement and how quickly opinion is expected to change.

Trackers are typically conducted quantitatively, using standardized questions repeated over time to ensure a high degree of comparability. Data collection can take place through automated telephone interviews (IVR), web surveys (CAWI), or mixed-mode solutions.

Our research consultants assist in developing a methodological design that balances precision, frequency, and cost – ensuring that you gain maximum insight from each measurement while being able to monitor developments closely and systematically

What do I get?

At InFact, we also offer customization when it comes to report formats. The following report formats are popular among our customers:

Raw data

We deliver raw data in your preferred format (Excel, CSV, SPSS, etc.).

We can also weight the data against known population distributions – such as gender, age, and geography – based on the latest official statistics from Statistics Norway (SSB) or Statistics Sweden (SCB).

Data tables

We provide cross-tabulations in Excel or SPSS format and conduct statistical testing, including chi-square tests and calculation of standardized residuals.

We also offer support with more advanced analytical techniques when needed.

Tracking Dashboard

For ongoing measurements and brand tracking, you gain access to a dashboard within our InFact Survey platform, where you can monitor developments over time – in real time.

Results from each wave are visualized, making it easy to analyze trends, changes, and differences across target groups.

The dashboard provides a clear and continuously updated overview of your key metrics – enabling rapid follow-up, data-driven decision-making, and ongoing optimization of marketing and communication efforts.

Let's level up your business!

Please contact one of our employees for a non-binding conversation about surveys and insights at survey@infact.no.

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Strandveien 55,
1366 Lysaker – Oslo Norway

Org: 983 067 999

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+47 902 06 008
post@infact.no

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Communication · Surveys · Analytics ·