Meet Rebecca Segedi, Creative Project Manager at InFact Sweden
”“Communication has always fascinated me – how small adjustments in tone, channel, or timing can create big results. My Master’s degree in Business Administration with a focus on Digital Business has given me the tools to see the bigger picture: how strategy, data, and creativity together drive growth. At InFact, I get to combine the strategic with the operational – and see how our work truly makes a difference for our clients.”
As a Creative Project Manager at InFact, I’m involved early in the client process – from planning to follow-up. I’m responsible for designing ongoing communication activities through SMS, email, and customer surveys, always with a clear focus on business impact.
With the help of our in-house system, we can send, track, and optimize all communication quickly – data-driven and results-oriented.
“What I love most about my job is the mix of long-term collaboration and instant results. I get to help develop the entire customer journey – from the very first message to continuous optimization.”
Fast results and strong relationships
At InFact, we’ve seen impressive outcomes, especially within the fitness and automotive industries. Our email campaigns often reach open rates above 65%, far exceeding the industry average of around 22%. In the automotive sector, we also see strong results from SMS communication, where clients reach their audiences quickly and personally with offers and follow-ups.
“By carefully planning and analyzing every step of the customer dialogue, we can optimize content and timing – and create campaigns that truly engage.”
From Strategy to Business Impact
For many of our clients, we develop communication plans that combine SMS campaigns, email marketing, and NPS surveys. This creates personalized customer journeys that increase loyalty while providing valuable insights for the organization.
”“Working closely with clients and being able to adjust actions in real time allows us to create long-term value and loyal customers.”
Where Creativity Meets Precision
What I appreciate most in my role is the balance between creativity and structure. Managing several projects in parallel, adapting to changing client needs, and seeing tangible results makes the work both challenging and rewarding.
Looking Ahead
I look forward to continuing to develop innovative and effective communication solutions together with our clients. Being part of their journey toward stronger customer loyalty and better business results is both inspiring and motivating.
“Seeing how well-planned customer dialogues can create real business value is what drives me in my work.”
Curious to know more about how smart, data-driven communication can boost growth?
Feel free to reach out to me:
Rebecca Segedi
Creative Project Manager
rebecca@infact.net
