“Today, we’re conducting a national survey and would like to ask you a few quick questions. This is an automated phone interview, and my voice is pre-recorded. The survey takes about three minutes to complete, your answers are anonymous, and you simply respond using the buttons on your phone.“
Would you like to participate?
We at InFact certainly hope so. And many people do. Every day, we call thousands of randomly selected individuals across Norway – and now in Sweden as well. Our goal is to take the pulse of public opinion on a wide range of topics, from political trends to issues like safety, education, energy, municipal services, and civic engagement. Sometimes, we focus on more specific topics, like boating safety or symptoms of a heart attack. Everything we do is aimed at supporting better decision-making – for companies, government agencies, municipalities, and ultimately: for you.
We do this using a method called IVR – Interactive Voice Response. It’s a well-established technology that we at InFact have refined into one of the most efficient tools for public opinion and market research in the Nordic region.
What is IVR – and why does it work so well?
When we place a call, we use an automated voice system. Respondents hear a voice and answer by pressing buttons on their phone. It’s simple, quick, and completely anonymous. The voice you hear isn’t a robot or an AI – it’s a real, pre-recorded voice from one of our own team members at InFact!
For participants, the key benefits are speed, simplicity, and full anonymity – not even a live interviewer hears your answers.
For clients, the main advantages include fast turnaround – we can deliver thousands of responses within 24 hours. Our automation can process tens of thousands of numbers in a single afternoon. You can also trust that you’re using one of the most representative survey methods on the market. With a base of millions of phone numbers, we cover a significant portion of the Swedish population – and just as many in Norway. We also offer multilingual voice recordings to ensure our surveys are accessible to as many people as possible, and to make sure results truly reflect the diversity of the Swedish population.
Well-established in Norway – now available in Sweden
In Norway, InFact is one of the most widely used opinion research firms, especially among media and public sector clients. We deliver fast, reliable polling for TV channels, newspapers, municipalities, companies, and agencies.
Now, we’re bringing this method to Sweden – with the ambition to make it easier, faster, and more accurate to understand what people think. Whether you work in communications, urban planning, brand strategy or insight development, we believe that reliable real-time data will become increasingly important.
IVR is a method for conducting phone surveys where:
• A pre-recorded human voice asks the questions
• The respondent answers using the phone keypad
• The interview is anonymous, fast, and fully automated
Key benefits of InFact’s IVR method:
• Speed: Up to 1,000 interviews can be completed in just a few hours
• Representativeness: Sampling is based on Sweden’s registered phone numbers – no self-recruitment
• Accessibility: Questions can be played in multiple languages
• Security: Anonymous for respondents, no interviewers involved
• Efficiency: Low cost per interview
Please contact us if you would like to know more about how we can assist you in your next insight project.
