InFact offers high-quality quantitative population surveys developed in line with academic standards.
Our ambition is to make representative survey data accessible to more people. Rigorous, scientific research should not be reserved only for scholars with large grants.
With our cost-effective solutions, you can carry out research projects within the framework of your own funding.
Representative population studies don’t have to cost hundreds of thousands. Our methods enable individual researchers and small research teams to conduct empirical studies of high scientific quality—within their own budgets.
You gain access to a reliable dataset that meets academic standards—a solid foundation for peer-reviewed publications.
We offer tailored solutions based on your specific research needs—whether you work alone or as part of a team.
Our team has master’s and PhD-level expertise in the social sciences, combined with extensive experience in quantitative data collection.
Interactive Voice Response (IVR) is a quantitative data collection method in which questions and answer options are pre-recorded by one of our experienced researchers. Respondents answer by pressing keys on their phone.
This enables standardized, efficient, and cost-effective data collection—without compromising on quality.
We conduct both random and stratified sampling, based on national directories of all available phone numbers in Norway and Sweden.
IVR is a well-established method that we have used for years in political polling—both nationally and locally. The method offers high precision and wide geographic coverage.
A key advantage of IVR is its standardization: all respondents hear the same recording of questions and answer options, with no variation in tone, phrasing, or interpersonal interaction. This minimizes interviewer bias and eliminates social cues that can influence responses in traditional phone interviews.
Another important benefit is the high degree of anonymity. The absence of a human interviewer makes respondents more likely to answer honestly—especially on sensitive or socially difficult topics. This results in higher data quality, even in areas where traditional interviews risk underreporting or social desirability bias.
We use IVR to recruit participants for our web-based surveys. This ensures strong representativeness and scientific validity.
Participants are contacted via automated phone calls and answer a few short questions about demographics and consent. Those who agree to participate receive a personalized SMS with a unique link to the online survey—completely independent of web panels.
Online panels often suffer from self-selection and panel fatigue. In contrast, our method is based on random sampling from the general population using national telephone registries—aligned with the principles of probability sampling.
By combining IVR recruitment with digital tools, you get the best of both worlds: fast, cost-efficient data collection with a high level of scientific quality.
IVR is also well-suited for recruiting participants to qualitative studies such as in-depth interviews and focus groups. With automated phone calls, we reach large, randomly selected samples.
Respondents answer a few brief questions to determine if they meet your inclusion criteria. Those who qualify and consent receive an SMS with more information.
As a researcher, you receive a list of all interested participants along with relevant background data. This allows you to make strategic selections based on your research questions and needs.
In this way, you get rapid and targeted recruitment—without relying on respondent panels or time-consuming manual processes.
We carry out quantitative surveys targeting the general population or specific subgroups.
Our standard format for nationally representative surveys includes 1,000 interviews, but we also deliver larger-scale studies. With IVR, we can collect responses from several thousand people within just a few days.
We deliver raw data in your preferred format (Excel, CSV, SPSS, etc.). We can also weight the data to match population benchmarks such as gender, age, and geography—using up-to-date figures from Statistics Norway (SSB) or Statistics Sweden (SCB).
We provide cross-tabulated results in Excel or SPSS format and can perform statistical tests such as chi-square and calculation of standardized residuals. We can also assist with more advanced analytical techniques
