Oslo/Gothenburg, 14 October 2025
InFact Expands to Sweden – Strengthens Nordic Presence Ahead of the 2026 General Election
Norwegian analytics company InFact AS is now establishing operations in Sweden as part of its Nordic growth strategy. Through this expansion, Swedish clients gain access to InFact’s extensive experience in opinion polling, market research, and insights work – combined with modern, digital solutions for data collection and reporting.
Fast and Accurate Methodology
The company’s strength lies in its proprietary IVR technology (Interactive Voice Response), which enables the execution of nationally representative surveys in a very short time frame. Data collection is completed in a single day, with results delivered as early as the following day – providing clients with uniquely up-to-date insights in real time.
“With our technology, we can quickly take the pulse of the population without the need for large call centers or complex IT systems. This allows us to deliver more frequent and timely surveys – while maintaining a high level of accuracy,” says Geir Kristoffersen, CEO of InFact AS.
In recent years, InFact has established itself as one of Norway’s most accurate providers of political opinion polling and social analysis.
Building a Local Team in Sweden Ahead of the 2026 Election
“We see great potential in the Swedish market. InFact has experienced strong growth in Norway in recent years, and we are receiving an increasing number of inquiries from both Swedish organizations and Nordic clients who are looking for fast and reliable insights based on solid methodology and technology,” says Kristoffersen.
The goal is to build a strong local team and work closely with Swedish clients to deliver insights that support both strategic decisions and daily operations.
“We aim to contribute to a more efficient, transparent, and data-driven public debate in Sweden as well. Our solutions provide rapid answers without compromising on quality or representativeness,” says Kristoffersen.
About InFact AS
InFact AS is an independent Norwegian analytics company founded in 2000. The company conducts opinion polls, market research, brand and employee surveys for both private and public sector clients.
InFact is known for its high methodological precision, innovative digital solutions, and exceptionally short turnaround times.
For more information, please contact:
Josephine Larsson
Senior consultant
josephine@infact.net
